The better you understand your customers and their problems, the better you can offer valuable solutions. With physical products, startup costs in production and distribution can add up quickly. It's worthwhile to make sure you're investing in the right solutions.
In a usability study, we observe real customers in their real environment. We gain insights on how they use the products around them so we can understand how new products can fit into their lives. If it's available, we can also introduce them to a prototype.
In an ergonomic study we look very closely at how a person moves when interacting with a product. Our goal is to understand which movements are critical, and how changes in design can make movements easier, faster, more accessible, or healthier.
It depends on the goal of the research and what you plan to do with it. We always start with understanding who in the organization is going to use this new knowledge and for what purpose. A good understanding will help us tailor our approach so the end result is most useful for your team.
This depends mostly on the goals of the research, and how accessible your potential user base is to study.
Tell us about your project and we'll be happy to talk with you about a project estimate. We can schedule an appointment online or in our design research studio in Bangkok.