Creating a brand is an ongoing process of building a relationship with your customer. Your long term plan to develop a brand is your strategy. To get started you have to know who you are and the kind of relationship you want to develop. Are you fun? Are you serious? Are you affordable? Are you exclusive? Knowing who you are and your value in the marketplace is your foundation. Then we move on to creating materials that reinforce this message anytime you can interact with a customer. This likely includes a logo, as well as many other customer touchpoints.
Simply put, your brand is how you make your customers feel. A logo is part of that, but not nearly all.
We specialize in branding alongside product design. Keeping these together helps you create a consistent brand all the way through your product line. Not many studios can do both.
The most honest answer is sadly the most annoying... it depends. Starting from scratch we aim to develop new brands in about four months, with various checkpoints along the way. Depending on where we join the project and the scope your reach, it may be shorter or longer.
Branding is an investment and should be budgeted appropriately. For a new product, it's a startup expense, and you'll probably need to spend money on it before you are making any revenue. Any price will feel expensive if you don't have a proper startup budget.
Of course! We'd love to chat with you about how we can help.
Tell us about your project and we'll be happy to talk with you about a project estimate. We can schedule an appointment online or in our branding design studio in Bangkok.